Job Description Summary

Job Details

Key Responsibilities

• Provide continuous and high-touch lead nurturing from initial sign-up through community grand opening and beyond.
• Execute at least one engaging touchpoint per month with Esplanade loyalists.
• Act as a strategic liaison between the division and Esplanade sales and marketing teams, serving as a key voice in internal strategy sessions to ensure alignment, collaboration, and consistent brand messaging.

• Act as the primary point of contact for Esplanade leads until handoff to the Community Sales Manager.

• Respond promptly and thoughtfully to inquiries with personalized messaging.
• Achieve a 40% lead-to-appointment conversion rate. Achieve an 80% attended appointment conversion rate.

• Utilize the Heart of the Home Discovery Process to uncover lead motivations, timelines, and priorities.

• Provide lifestyle-focused guidance to help buyers understand the unique value of Esplanade.
• Build trust and rapport through phone, email, video, and other digital channels.

• Accurately track all lead interactions in Salesforce.
• Maintain up-to-date lead statuses and notes to support reporting and performance evaluation.
• Assign lead ratings based on activity and buying signals to guide follow-up strategies.

• Participate in Esplanade Extended Operations Meetings.
• Attend Esplanade Strategic Planning Sessions and other key planning events.
• Collaborate with Esplanade and Division Sales and Marketing leaders to align on messaging, lead performance, and sales strategies.
• Submit a weekly report summarizing lead activity, engagement insights, and key metrics.

Qualifications:

• Must have Active Real Estate License
• Minimum 2 years of experience as Online Sales Manager or Community Sales Manager with proven track record of customer satisfaction
• Ability to manage long sales cycles and high-touch nurturing plans.
• Deep understanding of the Esplanade brand and its resort-style lifestyle offer