1+ months

Digital Marketing Specialist - Social Media

Arlington, TX 76015
Bring your passion for storytelling, social media, and love for collaboration with you every day when you come to work for the number one homebuilder in America. You will join a tight-knit team of like-minded professionals who thrive in a fast-paced, highly collaborative marketing environment. As a member of the engagement team, you will play a significant role in developing strategic insights and cross-platform knowledge to support division marketing teams across the nation.

In this role, you will network very closely within other disciplines of the corporate marketing department to include creative, production, analytics, and technology teams. In addition, you will work to develop and execute high-level digital media content, strategic marketing campaigns, and communications for all our national platforms.

These communications will expand on the national brand, people, products, and affiliates within our company umbrella. Additionally, we grow awareness of our incredible company within our industry by sharing unique stories of our homebuyers, vendors, affiliates, and real estate agent partners.

*/Responsibilities and Duties/*

* Storytelling. Storytelling. Storytelling.
* Collaborate closely with the engagement team to grow a solid social media presence for the national brand, our family of brands, affiliates, and operating divisions.
* Develop hyper-local strategies, guides, and support for operating divisions.
* Write and curate creative, dynamic, and engaging social media posts.
* Daily, you will discuss, support, and deliver guidance to our division operating marketers.
* Monitor, support and maintain division marketing on new and existing social pages.
* Analyze performance through social analytics, media reporting, and web analytics to identify meaningful opportunities to improve outcomes.
* Ensure that our brand is making an impact.
* Develop campaign plans, briefing presentations, and content calendars.
* Use various third-party research tools, collaborate with our brand planning team on custom research, and source new methods to uncover insights in service of unlocking new ways to frame a project.
* Collaborate with the team, and share your vision to cultivate new ideas.
* Coordinate content using platforms like Falcon, Facebooks Creator Studio, and Asana.
* Manage and moderate LinkedIn, Facebook, Instagram, Twitter, Pinterest, and other channels as needed.
* Develop audience profiles, and inspire more genuine industry-related content.
* Always learning mentality and staying at the forefront of technology and social media trends.
* Research, organize and create strategies to develop with the team.
* Execute and manage paid ad campaigns on Facebook and other digital platforms.
* Identify opportunities for strategic engagement with homebuyers, employees, and industry partners on social media.

*Required Qualifications*

* Collaboration. Collaboration. Collaboration.
* A genuine passion for social media marketing and storytelling
* Must have a strong eye for developing and recognizing elevated social content
* 3 years proven experience in communications and social media management
* Analytical skills, with an emphasis in social analytics, social listening
* Using data and research to justify a strategy
* Digital hunger: curiosity for and opinions on how the communications landscape evolves and how it applies to our business model.
* Ability to create polished strategic deliverables: reports, guides, and more
* Not a must, but it would be nice to understand Google platforms like Google My Business and Google Analytics.
* Not a must-have, but any adobe photoshop, illustrator, and design skills is a plus.

*Preferred Qualifications*

* 3 years of experience creating, developing, managing and analyzing public facing websites and webpages in a marketing environment
* 2 years of experience in social media platforms in corporate setting

Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:

Medical, Vision and Dental
Employee Stock Purchase Plan
Flex Spending Accounts
Life Insurance
Vacation, Sick, Personal Time and Company Holidays

*Build YOUR future with D.R. Horton, Americas Builder.*

Followus on social media @hortoncareers for an inside look at our company and connect with us on LinkedIn for up to date job listings!

LinkedIn, Twitter, Facebook, Instagram

**Job:** **Marketing*

**Organization:** **Corporate*

**Title:** *Digital Marketing Specialist - Social Media*

**Location:** *TX-Arlington*

**Requisition ID:** *2104972*


  • Residential
Posted: 2021-08-17 Expires: 2021-10-17

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Digital Marketing Specialist - Social Media

D.R. Horton, Inc
Arlington, TX 76015

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