1+ months

Digital Mktg Specialist WA-BLD

Bothell, WA 98021
*D.R. Horton, Inc., the largest homebuilder in the U.S.,*was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website atwww.drhorton.comfor more information.


*D.R. Horton, Inc.*is currently looking for an*_Digital Marketing Specialist WA-BLD_*. The right candidate will be responsible for design, creation, and delivery of marketing related content (written and graphical) that supports marketing activities of a home builder division of D.R. Horton, Inc. (DRH).



*Essential Duties and Responsibilities*include the following. Other duties may be assigned.

* Strategize, plan, maintain and manage content of all DRH social media initiatives including Facebook, LinkedIn, etc.
* Ensure all content is approved, accurate and continuously up-to-date. Keep corporate sites updated with fresh, relevant and inviting content
* Report on the growth and analytics of all social media initiatives
* Provide feedback and analysis to DRH Marketing and division management on their social media, online content and email marketing initiatives
* Train division users on approved practices and email marketing platform changes
* Write and review web-based marketing content to ensure correct grammar, accurate information and an engaging active tone
* Compose and develop SEO-friendly content for the company website that effectively and correctly provides information on company products and services
* Determine target audience, devise campaigns, and launch email campaigns to create buzz or generate leads for the business
* Ensure messages are sent to those who have opted for messages in proper form and template
* Uses email analytics to re-define current processes and procedures
* Using Google Analytics, maintain and report on sites overall domain, as well as individual market reports, as needed. Monitor site usage metrics to identify trends and recommend improvements
* Stay up-to-date on social media and email best practices to integrate them into the overall marketing strategy for the business
* Assist in other areas of digital marketing that include, but are not limited to, social media, web analytics, graphic design, SEO, and SEM
* Participate in other corporate marketing initiatives on an as needed basis
* Evaluate data integrity of the DRH division CRM databases and recommend process improvements
* Train new sales personnel on CRM tool for effective data capture
* Coordinate and execute all video production
* /Participate in video pre-production strategy & planning meetings; send meeting recap notes/
* Work with marketing managers and outside vendors to clearly outline expectations, setting pre-and post-production schedules
* Develops, implements and ensures brand consistency in video development, editing, and production
* Research and stay on top of industry trends in video, audio and photography
* Support users of the DRH website and the CRM system
* Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
* Ability to work overtime



*Education and/or Experience*

* Bachelors degree (B.A.) from a four-year college or university; or two to four years related experience
* 2 years of experience in social media platforms in a corporate setting, creating, developing, managing and analyzing public facing websites and webpages in a marketing environment
* Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applications
* Proficiency with MS Office and email



*Qualifications*

* Proficient in Adobe suite of tools (Photoshop, etc.), HTML, CSS and other markup languages, Google and Social Media Analytics, CAN-SPAM Requirements
* Working knowledge of SEO/SEM, Web Analytics and Social Media

* Must have a vehicle and a valid drivers license



Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success.
Salary D.O.E. ranging from $60,000 - $70,000 with quarterly bonus potential.
We offer an excellent benefits package including:



* Medical, Vision and Dental
* 401(K)
* Employee Stock Purchase Plan
* Flex Spending Accounts
* Life Insurance
* Vacation, Sick, Personal Time and Company Holidays



*/Build YOUR future with D.R. Horton, Americas Builder. #WeBuildPeople2/*



Followus on social media @hortoncareers for an inside look at our company and connect with us on LinkedIn for up to date job listings!



LinkedIn, Twitter, Facebook, Instagram



**Job:** **Sales*

**Organization:** **Home Builder*


**Title:** *Digital Mktg Specialist WA-BLD*

**Location:** *Washington-Bothell*

**Requisition ID:** *2207146*
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Industry

  • Residential
Posted: 2022-12-21 Expires: 2023-02-22

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Digital Mktg Specialist WA-BLD

D.R. Horton, Inc
Bothell, WA 98021

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