Job Description Summary

Taylor Morrison is looking for an Email Marketing Specialist focused in email campaign strategy and marketing automation to join our Corporate Brand Marketing team. This individual will be responsible for day-to-day execution of email marketing strategies including list management, campaign creation, A/B testing, customer segmentation, and technical execution.
The Email Marketing Specialist will work closely with our Brand Marketing and field marketing teams to execute ad hoc emails, drip campaigns and triggered/transactional emails, supporting our customer engagement goals and elevating our brand strategies. The ideal candidate is a creative, analytical thinker who excels in applying attention to detail, organization, and project management skills in a fast-paced environment.

This position will be hybrid opportunity with a mix of days in office and work from home.

Job Details

What Youll Do

• Manage and build email marketing campaigns

• Create various email lists and campaigns

• Create and test various CTAs and email templates

• Determine email marketing KPIs, and present reports on a weekly and monthly basis for key metrics like open, click, and conversion rates

• Create email lists and segment them based on behaviors like past email engagement and website interactions

• Employ regular A/B testing to optimize emails for conversion

• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email

• Create and maintain a trigger email program that will react to the customer lifecycle and help to maximize retention

• Manage and identify new opportunities to drive engagement through automated journeys

• Collaborate with leadership to create a best-in-class email and SMS strategy and define and prioritize growth initiatives that support our digital strategy roadmap

• Perform other duties as assigned

Sound Like You?

You might be just who were looking for if you have

• Bachelors degree in Marketing, PR or Communications preferred

• 3+ years of email marketing experience, utilizing Pardot, Salesforce Marketing Cloud, or a similar enterprise Marketing Automation platform

• Experience with email marketing, lead nurturing, marketing automation, SMS marketing, and web analytics

• Knowledge of key email fundamentals: responsive design, CAN-SPAM compliance, deliverability, A/B testing, etc.

• Proficiency in Microsoft Office Programs

• Knowledge of latest digital marketing trends

• Able to work independently and within a cross-functional team

• Effective time and project management skills

• Ability to prioritize and manage multiple tasks simultaneously in a fast-paced working environment

FLSA Status: Exempt

Will have responsibilities such as:

• Office or non-manual work, which is directly related to management or general business operations

• Act as a primary component of which involves the exercise of independent judgment and discretion about matters of significance

Essential Functions:

Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

• Report to Division/Corporate Office/Community daily and adhere to schedule

• Ability to oversee direct reports daily and provide guidance as needed

• Ability to access, input, and retrieve information from a computer and/or electronic device

• Ability to have face to face conversations with customers, co-workers and higher level manager

• Ability to sit or stand for long periods of time and move around work environment as needed

• Ability to operate a motor vehicle

• Comply with company policies and procedure

Physical Demands:

• Must be able to able to remain in a stationary position up to 50% of the time

• The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds

*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.

Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.

Taylor Morrison is an equal opportunity employer. Taylor Morrison does not discriminate against any candidate or employee on the basis of race, national origin, sex, marital status, sexual orientation, age, disability, religion or veteran status.

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Benefits of Working With Taylor Morrison

We are looking for dedicated professionals that share our values of putting the customer - and their needs - first.  In addition to a great team atmosphere, career development and advancement opportunities, we offer full-time employees an extensive benefits package, to include:

• Competitive Compensation
• Health Care - Medical/Dental/Vision/Prescription Drug Coverage
• 401(k) with Company Matching Contributions
• Flexible Spending Accounts
• Disability Programs
• Employee & Dependent Life Insurance
• Vacation & Company Holidays
• Tuition Reimbursement
• Employee Home Purchase Rebate Program
• Home Mortgage Program
• Employee Assistance Program (EAP)