1+ months

Marketing Management Professional

Adolfson & Peterson
Tempe, AZ 85281

Company Overview:

Adolfson & Peterson Construction, one of the nation’s top contractors, is recruiting for an experienced Marketing professional to fulfill a director or regional management role for our Southwest region.  We combine more than 70 years of construction expertise with the newest technologies in order to meet our clients' needs.  We serve owners, architects, and developers with a commitment to teamwork and quality and are constantly looking for people to help us achieve our company goals.

 Because safety is paramount to AP and embedded into everything we do, all team members are responsible for working safely within our Incident and Injury Free culture.

Key Accountabilities of the role include:

  1. Manage the internal Marketing team.
  • Coach, mentor, and train team members. Conduct regular check-ins.
  • Provide input for staffing decisions.
  • Develop and manage team member performance goals and development plans.
  • Provide leadership to create and nurture a collaborative environment and team member engagement.
  • Resolve team member issues and conflict and ensure that team members have the necessary resources and support.
  1. Partner with regional leadership and business development to set and manage regional marketing priorities.
  2. Manage project pursuits.
  • Direct all proposal and interview prep activity, including team selection, project profile selection, and narrative strategy.
  • Lead the value proposition development process.
  • Strategize, write, design, edit, and produce key strategic pursuits.
  1. Manage the region’s marketing efforts, providing support in the area of marketing strategy.
  • Partner with marketing professionals, regional leadership, and\/or business development to set and lead regional marketing priorities.
  • Lead primary and secondary research efforts as directed.
  1. Create proposal packages and collateral materials.
  • Write, design, edit, produce, and deliver winning proposals by collaborating with the marketing team, region management, business development, and project managers. Identify key points for competitive positioning and ensure accurate and updated information is contained within project proposals.   
  • Participate in interview strategy\/preparation of potential new business and provide research on topics relevant to markets and clients.
  • Lead design efforts with minimal direction by coordinating efforts to identify opportunities, develop, proof, and submit original design. Coordinate efforts to identify needs for, and gather, photography, video, and other forms of media utilized to graphically communicate AP’s position in the marketplace and for additional or updated marketing collateral and sales pieces.   
  1. Manage the development of marketing and communications copy, customer awareness, direct mail, and education programs (trade shows) as directed which support and sell the organization’s capabilities and services.
  • Lead conceptual planning and management of event planning as directed. This includes input into concept, theme, and goals of materials, event registration and invitations, and developing, assembling, and shipping materials. 
  • Ensure all marketing communications are coordinated; support marketing plan objectives and ensure that they are an effective expenditure of resources.
  • Oversee photography.
  1. Lead writing efforts as directed for public relations, awards, submittals, etc.
  • Identify ideas for releases, articles, speaking engagements, awards, etc.
  • Identify opportunities to share these ideas (media outlets, conferences, media publications, award submittals to submit for, postings to the website, and social media sites).
  • Develop concept, interview internal experts, and write copy.
  • Proof, finalize, and submit.
  1. Assist the regional leaders with managing the marketing team member activities.
  • Provide leadership\/mentoring to marketing assistants and coordinators.
  1. Support the data development and management process including process documentation.
  • Assist with efforts to develop information and data including resume and project data updates and reference letter requests.
  • Support efforts to organize and manage information and data and ensure that data is saved correctly.
  • Develop and document processes for developing internal marketing processes.
  1. Manage CRM system data, ensuring all information is up to date.
  2. Direct strategic identification efforts of which events and tradeshows to participate in, team members who should attend, identification of goals, and execution. Attend critical or strategic events. 
  3. Oversee public relations and other written communications; develop and foster local media relationships.
  • Collaborate with marketing leaders across the business to support AP’s branding in communications such as the annual report and website.
  • Identify ideas for releases, articles, speaking engagements, and awards.
  • Identify opportunities to share these ideas (media outlets, conferences, media publications, award submittals, postings to website, and social media sites).
  • Develop, or proofread and approve copy.
  1. Provide identification of innovative areas for design and graphic communications.
  • Identify areas to produce advertising, photography, video, and other forms for media utilized to graphically communicate AP’s position in the marketplace.
  • Identify opportunities for additional or updated marketing collateral and sales pieces. Oversee proofreading and production.
  1. Oversee market research efforts including primary and secondary research. Lead strategic planning efforts.
  2. Build and foster client relationships.
  • As part of a team, interact with potential or current industry partners.
  • Support relationship building efforts by participating in information discovery meetings.
  • As appropriate, initiate and\/or follow up with conversations to start and\/or continue development.
  • Create marketing reports that track, measure, and analyze performance that includes external customer satisfaction via effective customer surveys and analysis of internal customer relationship management data and tools.
  1. Manage the data development and management process including process documentation.
  • Lead efforts to develop information and data including resume and project data updates and reference letter requests.
  • Lead efforts to organize and manage information and data and ensure that data is saved correctly.
  • Develop and document processes for developing internal marketing processes, organizing AP construction processes as a sales tool, and identifying need for new marketing reports and templates from Cosential, intranet, etc.
  1. Other duties as assigned.

 

Requirements:

  1. History of progressively more responsible leadership experience and proven results including:
    1. Bachelor’s degree in business\/marketing, journalism\/communication, or related field and 6+ years of proposal writing\/coordination\/research in the A\/E\/C industry.
    2. Broad functional experience in the areas of strategic planning and marketing, business and market development, market research, and planning and promotions\/advertising.
    3. Experience building strategic marketing programs\/concepts and selling the strategic programs at the executive level.
    4. Experience creating and implementing brand awareness and communications programs and driving business using direct and channel-oriented selling models.
    5. Proficiency with Microsoft Office including Word, Excel, and PowerPoint and Adobe Creative Suite (Photoshop and InDesign). Illustrator experience a plus. 
    6. Strong writing, proofreading, editing, and process documentation skills.
  2. Demonstrated integrity and ethical standards.
  3. Developed skills (written, oral, and listening) in order to effectively communicate with diverse audiences.
  4. Experience in a complex business as a driver of growth and change; demonstrated effectiveness in creating leads and brand awareness.
  5. Capability to identify and capitalize on opportunities quickly; ability to maintain effective balance between strategic and tactical priorities.
  6. Experience cultivating an active network of relationships, driving collaboration and alignment, relating well to key colleagues and connecting with employees at all levels.
  7. Ability to drive to the core of complex issues and provide insightful and constructive feedback.

 Benefits:

  • Medical, Dental, Vision and Life Insurance
  • Health Savings Account
  • 401(k)
  • Flexible Spending Accounts (Dependent & Medical Reimbursement)
  • Paid Time Off (PTO) and Holidays
  • Tuition Assistance Program
  • Employee Referral Bonus

Adolfson & Peterson Construction is an Equal Employment Opportunity Employer

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Posted: 2020-06-30 Expires: 2020-08-31

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Marketing Management Professional

Adolfson & Peterson
Tempe, AZ 85281

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