1+ months

Marketing Manager (Ocala)

Ocala, FL 34478
*D.R. Horton, Inc., the largest homebuilder in the U.S.,*was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website atwww.drhorton.comfor more information.

*D.R. Horton, Inc.*is currently looking for an _*Marketing Manager*_. The right candidate will layout, design, write, and coordinate advertising for/with various media channels. Operate and maintain the marketing and public relations for the company. Plan and prepare for model openings, then maintain models thereafter.

*Essential Duties and Responsibilities*include the following. Other duties may be assigned.

* Manage and supervise the Marketing Department staff, interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems
* Coordinate advertising and public relations with the ad agency for current communities
* Direct the design of flyers, direct mail pieces, and other marketing collateral in coordination with the ad agency and Sales Representatives
* Coordinate the selection of model options
* Coordinate the compilation and completion of brochures, signage, and sales office
* Manage the maintenance of model homes, advertising, signage, brochures, public relations, invoices
* Oversee the marketing of all active and upcoming communities and approve marketing materials such as ad campaigns, press releases, website designs, e-blast campaigns, logos, direct mail campaigns, etc.
* Hire and manage all vendors for model home openings
* Identify and prioritize marketing objectives, including managing effective marketing events
* Manage online branding and communication efforts through the companys website, mobile, and email marketing campaigns
* Support a wide-range of digital and traditional marketing needs for the division including strategy, planning, targeting, implementation, reporting and/or optimizing
* Analyze and interpret user journey data to improve the customer experience.
* Review performance of the website and track campaign reporting to manage revenue, costs, and ROI.
* Manage reports and dashboards to provide detailed tracking of marketing programs across various channels as well as measuring, monitoring and optimizing the funnel from inquiry to closed opportunity
* Maintain model homes after model opening, including coordinating the cleaning, plant maintenance, and landscape maintenance of the model complex
* Work closely with model merchandisers, landscape architects, on-site superintendents, and other pertinent personnel
* Communicate with various departments to improve products and company image
* Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

*Supervisory Responsibilities*

Directly manages two or more employees in the Sales & Marketing Department. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

*Education and/or Experience*

* Bachelor's degree from a four-year college or university
* Four to six years of digital marketing experience and/or training
* Knowledge of SEM including meta tags, Panda and Penguin optimization algorithms, and PPC management
* Knowledge of MLS and realtor sites such as Zillow and Realtor.com
* Experience with Google Analytics, social media sites, and photography and video editing software
* Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applications
* Proficiency with MS Office and email

*Preferred Qualifications*

* Strong written and oral communication skills
* Creative thinking

Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:

* Medical, Vision and Dental
* 401(K)
* Employee Stock Purchase Plan
* Flex Spending Accounts
* Life Insurance
* Vacation, Sick, Personal Time and Company Holidays

*/Build YOUR future with D.R. Horton, Americas Builder. #WeBuildPeople2/*

Followus on social media @hortoncareers for an inside look at our company and connect with us on LinkedIn for up to date job listings!

LinkedIn, Twitter, Facebook, Instagram

**Job:** **Marketing*

**Organization:** **Home Builder*

**Title:** *Marketing Manager (Ocala)*

**Location:** *Florida-Ocala*

**Requisition ID:** *2301390*


  • Residential
Posted: 2023-04-17 Expires: 2023-06-17

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Marketing Manager (Ocala)

D.R. Horton, Inc
Ocala, FL 34478

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